Rapid Melt brand granular ice melt model #265-1514. A medium sized granular de-icing particle containing sodium chloride with a magnesium chloride coating. The granular particles are blue in color and packaged in a 50Lb heavy duty poly bag. Rapid Melt ice melter is an affordable, free-flowing, and performance driven alternative to straight rock salt or other low value ice melting products. Rapid Melt maximizes your budget dollars by offering extended melting periods, which means fewer applications and a better bottom line. It assures an extended residual melting effect, which coupled with an economical price, equals incredible value. Rapid Melt is dyed blue, providing visual evidence of the spread rate and spread pattern, both of which are key to reducing over-application. By minimizing the use of product, costs are reduced, as are the possible negative affects. Speed is a must when the weather turns, so trust Rapid Melt to work fast and long into the winter storm. Made in USA.